I'm concerned for Christina's career
The first week sales are not very good. She only sold 110,000 in her first week and debuted at #3. That's the worst of her career. I'm not playing the blame game because that won't help anybody. I just feel there are some issues that need to be addressed before it's too late.
I think the real issue is marketing. The promo may have been nice, but was it effective? I think Christina needs to start utilizing other markets now. As much as I hate to say it, Pop radio is not her bread and butter anymore.
She needs to reach out to the urban market (Woohoo) the adult contemporary market (You Lost Me) and especially the latin market (Desnudate) and start building from the ground up again. Times have changed. She can't rely on her name alone to sell anymore. Several major pop stations didn't even add Not Myself Tonight in roatation.
During her debut she was on Soul Train, BET Awards, Essence Awards, etc. but was still huge on Pop. Multiple formats is KEY.
Do you realize she hasn't stepped foot in one international market to promote this album yet? Not one. That's astonishing to me. Of course she still has plenty of time, but she's been gone 4 years! She can't come back and expect everything to be the same.
I am Christina's most dedicated fan but it takes incidents like this to re-evaluate things. They happen for a reason and I truly believe this will make Christina realize that things need to change. She has no choice now. Her music is great, her voice is as amazing as ever so this is by no means a reflection on Christina the artist. Her team just need to start adapting to the times. It's not 1999 anymore. Christina is a veteran now and with that she needs to be more business savy.
btw, Christina is huge in Latin America. She hasn't toured there in YEARS. That's a problem.